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Mobile SPC, SPC mobile brand holders optimistic enough affordable mobile phone market in Indonesia is still wide open. With sales of 1 million units in 2012, they believe they can rise again to 1.7 million units by the year 2013.
The remark was made Chief Operating Officer (COO) of the SPC Mobile, Raymond Tedjokusumo when contacted earlier this week. SPC Mobile is a brand diversification of computer components that offer classes feature phones and Android, as well as accessories such as Powerbank.
"At least with sales of 150,000 units per month, our target can be achieved," said Raymond.
The country singer took Vicky Shu, SPC introduced a series of phones that target people living in a small town like Cibinong, Purwakarta, and Garut. That is why, they owned service centers spread across nine cities, though not forgetting the big cities such as Jakarta, Bandung, Yogyakarta and Surabaya.
Reputation as a producer of electronic components, said Raymond, is expected to also boost sales of mobile phones. It can not be separated from that mobile imaging SPC dealt with seriously so that the ideal age could reach 24 months. Similarly, for the after-sales service, each repair center even still a stock component of mobile phones released since 2008.
In addition to hardware, SPC Mobile is also working on the side of mobile content. At the end of July, they have inaugurated SPC Store provides application developer made locally. "The content is diverse, ranging public transportation until the month of Ramadan-themed applications," said Raymond.
Currently, most applications in SPC Store is still free. But it hopes to reap revenue from traffic mendaang transactions in future. One is the pioneering application streaming music legally, MeTunes. Raymond said that the application is a mainstay for them for now.
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