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Story of Evolution and the History of Apple Logo

apple logo

In 1976 ago, Steve Jobs and Steve Wozniak founded a company called Apple. In addition to his work is revolutionary, Apple also became very popular thanks to the logo of the company that they use.

Yes, anyone who does not know the bitten apple logo owned company headquartered in Cupertino, California is. But apparently the Apple logo design popular as it is today is not created easily.

According to the Huffington Post website reported on Thursday (24/10/2013), Apple has done a turnover of approximately 5 times the company's logo. However, an outline of the Apple logo evolution phase is divided into three stages.

Here are the three stages of the Apple logo change from time to time:

1. Initial Apple logo, 'Newton Crest' (1976)


Newton Crest is Apple's first logo, designed in 1976 by ​​Ronald Wayne, Jobs and Woz sshabat who is also one of the first employees of Apple.

The logo depicted on world leaders Isaac Newton was sitting under a tree Apple. The logo itself illustrates when Newton discovered the law of gravity.

But this logo did not last long, Jobs considers Newton Crest too complicated for a company logo. In fact, Jobs was assumed that this complex logo as the main cause of failure of the first Apple product sales in the PC market.

2. 'Rainbow Logo' (1976-1998)

rainbow logo

After just a few months of using the logo 'Newton Crest', Jobs also took the decision to look for a real designer to design a new logo.

Finally a graphic designer named Rob Janoff was lined up to create a new Apple logo. Jobs only addresses the Janof that he wanted a logo that is simple and modern. At that time, Jobs said, "oh I do not know, a little bit more modern".

With any smart Janoff special section Jobs quote "a little bit more modern," and implement it on an apple-shaped design that slightly bitten by a rainbow-style blend of bright colors.

And the result, since then Janoff legitimately be the inventor of the Apple logo that is identical and not easily forgotten by many people.

3. 'The Monochrome Logo' (2007-present)

apple monochrome logo

When Seteve Jobs back in 1997, Apple has been a company that is taken into account in the PC market. With our capital, Jobs decided to make changes to the colorful Apple logo because they are not in accordance with the times which is heading the new millennium (the 2000s).

Before determining 'The Monocrom Logo', Jobs had released the Apple logo are jet black and white. Both the logo is used on a number of products made ​​by their Mac computers. However, in 2007, Jobs chose the color silver gray, or more popularly known as chrome.

Jobs considered chrome color represents the spirit of the more modern era.


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