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Since the iPhone using a metal shell, plastic material started being labeled as a cheap raw materials that do not fit the image of the phone "premium".
However, with the iPhone 5C, Apple would go back to the plastic as the main material. Quoted from Pocket Lint, the last gadget manufacturers released TV ad titled "Plastic Perfected" were not shy 5C iPhone plastic shells accentuate rather than try to hide it.
5C is stressed that the iPhone has a lot of color variations that can is selected by the consumer. Most of the 30-second video ad that liquid filled plastic visualization colorful changing shape
"Kring-tring, call them, tell about this new trend," from Sleigh Bells song to accompany the video.
iPhone 5C appreciated widely criticized for expensive, contrary to the prediction market for this. Apple allegedly tried to raise margins on both the iPhone 5C, which is allegedly the iPhone 5 is nothing but a shell wrapped in plastic, instead of aluminum metal.
Previously, the iPhone introduction video 5C, Apple's head of design John Apple John Ive defended the devices, saying that the plastic used instead of plastics carelessly, but the polycarbonate slab intact.
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