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A mount of errors and failures are recognized as the cause of the fall of Nokia from the highest stage of global telecommunications technology market. Failure to read the changing needs of the consumer is one of them.
Former Chief Executive Officer (CEO) of Nokia, Jorma Ollila, revealing a series of errors and failures in Nokia's autobiographical book titled Success in translation is impossible. The company is headquartered in Helsinki, Finland, that, according to Ollila, has failed since 2001 to maintain the role of mobile phones as a major innovator.
Quoted from AP, Ollila drawing in his autobiography that some of the output products Nokia is the product failed. Failure to read the consumer, let's call him, for example, about the cell phone trend model of open and closed (clamshell) and touch screen (touch screen).
Through this autobiographical book, Ollila confirmed that Nokia is a painful reminder of the technology behind the software and technology challenges other answers. Nokia sells the "implacable opponent" Microsoft is a dramatic and daring event.
Nokia established in 1865 in Finland, though not originated from the field of information technology, especially mobile technology. Until the end of 2012, the company has had 100,000 workers in 120 countries.
Nokia products penetrate the market 150 countries. Nokia sales performance degradation began to occur in 2001. Their market continues to erode slowly smart phone products, initiated by the BlackBerry, the iPhone, and Samsung.
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