home
Coca-Cola's dominance as the company with the most expensive brand universal over. After 13 years of occupying the top position, Coca-Cola had to hand over the job to a technology company Apple.
This is included in the list of regular "Best Global Brands 2013" issued by Interbrand, a brand consulting firm based in New York.
According to Interbrand's calculations, the value of the company in 2013 reached 98.3 billion U.S. dollars, up 28 percent from a year earlier. Apple also earned a "Top Riser" or one of the companies with the largest growth rate.
In the second level, there are other technology companies, as well as one of Apple's competitors, namely Google. The company valued at 93.29 billion U.S. dollars. Google also earned a "Top Riser" with managed to get an increase in value by 34 per cent from the previous year.
While Coca-Cola should be willing to go down two positions, to rank third . Its value amounted to 79.22 billion U.S. dollars, an increase of 2 percent from the previous year.
"Some brands have allowed so many people to do things with ease. Hence, why Apple has had legions of adoring fans, as evidenced by the outbreak of the record sales of the iPhone 5C/5S , " Interbrand said , as quoted by Apple Insider , Tuesday ( 01/10/2013 ) .
Brands from the world of technology itself looks dominate the top 10 list of the most expensive brands in the world . At positions 4, 5, 7, 8, and 9 filled by IBM, Microsoft, McDonald 's, Samsung and Intel. The value of these companies is estimated from 37.25 billion U.S. dollars to 78.80 billion U.S. dollars.
Here are the top 10 most expensive brands in the world of 100 brands by Interbrand :
1. Apple-98.31 billion U.S. dollars
2. Google-93.29 billion U.S. dollars
3. Coca-Cola - 79.21 billion
4. IBM- 78.8 billion U.S. dollars
5. Microsoft- 59.54 billion U.S. dollars
6. GE-46.94 billion U.S. dollars
7. McDonald 's- 41.99 billion U.S. dollars
8. Samsung- 36.61 billion
9. Intel- 37.25 billion U.S. dollars
10. Toyota- 35.34 billion
Home
