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In the second quarter financial report that was released some time ago, BlackBerry Z10 "blame" as a ringleader of the losses suffered by the manufacturers. Because the stock Z10 that accumulate, BlackBerry decreased net book value of 934 million U.S. dollars.
In short, Z10 arguably failed in the market. First, before deciding to make the BlackBerry device, the BlackBerry founder and former CEO Mike Lazaridis said to have expressed his dislike for BlackBerry Z10 carries a full-touchscreen interface.
This was revealed by the in-depth report from The Guardian. The reason, Lazaridis feel that Z10 does not have a clear differentiation to distinguish it from similar touchscreen phones of Apple and Android.
He argued that the BlackBerry must focus on excellence over the years, which is a device with a QWERTY keyboard.
"This one I understand, it was obvious that he was different," Lazaridis said in a meeting of the board of directors of BlackBerry by the end of 2012, pointing to a BlackBerry device with a keyboard . Then he switched to touch screen phones." If it is, I do not understand."
Lazaridis called to remind the other board members present at the meeting that tried to jump into a market already dominated by a touch screen phone is a big mistake, some agree with his opinions.
After all, the BlackBerry Z10 continues to glide and led to the last quarter of the financial statements of these companies are still plagued by rain clouds.
Lazaridis was never approved by yourself instead of touchscreen phones. Under the leadership duo BlackBerry founder Mike Lazaridis and Jim Balsillie, BlackBerry formerly known as Research in Motion has released BlackBerry Storm in 2008. Then, in 2011, launched its BlackBerry PlayBook tablet. The fate of the two is not much different from the Z10.
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