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iPhone 5C with colorful designs and the price is cheaper than the iPhone 5S, is expected to sell well. In fact not the case.
Research from Consumer Intelligence Research Partners (CIRP) in the United States revealed that sales of the iPhone 5S is two times more than 5C. For the record, 5C sold around 650 USD and 5S in the range of USD 800 USD.
The study according to the news that Apple's iPhone 5C cut production by 50%. Of the first 300 thousand units per day to 150 thousand units.
So why iPhone 5C sluggish sales and Apple forced to cut production? Here are some reasons that gathered from various sources.
1. Old Model New Face
iPhone 5C many phones are judged not really new. The specifications are very similar to the iPhone 5, it's just that the design changed.
Of the processor, screen, until the camera is unchanged from the iPhone 5. It also became one of the reasons Apple is no longer continued to sell the iPhone 5, iPhone 5C because there just the same.
Apple iPhone smartphone 5C is very solid, because we know already spent a year with an alter ego, the iPhone 5. Yes, we did not find any difference between the iPhone and the iPhone 5 apart 5C exterior
Perhaps, Apple users think think to buy it because the iPhone 5C items deemed not really new.
2. No Technology Breakthrough
iPhone 5C can not be regarded as a bad smartphone. But unfortunately, there is no breakthrough technology in it.
Unlike the case with the iPhone 5S which has a 64 bit processor and a fingerprint scanner. The second feature that has never existed in previous iPhone generations.
In addition to changes in design and colorful plastic, iPhone 5C not bring something wow or amazing.
Perhaps this is one reason that makes the iPhone sales are not as expected 5C Apple. Therefore, the features and the technology is somewhat outdated.
3. Price Expensiveness
iPhone is sold without a contract 5C above 650 USD. In the same price range, a lot of vendors selling Android handset with top-class specifications.
Call it the Samsung Galaxy S4, LG Optimus M Pro, Xperia HTC to Z. In fact there are some that are cheaper than the iPhone 5C, but the specifications are better.
Android premium above the average is equipped with a full HD screen, powerful processor and a great camera.
What's more, Android is now become the most popular mobile operating system in the world. So probably many who prefer to buy premium Android than iPhone 5C
4. Manufacture of Plastic Material
iPhone in a few generations almost always wear the assessed premium materials. Usually of glass or metal.
But Apple did a different approach in the iPhone 5C. Manufacture of plastic materials more or less eliminate the premium impression.
Apple provide iPhone 5C with a choice of various colors are bright. But in fact there is no choice of black, which is considered to be the most popular color.
Perhaps many Apple fans who resigned as judge iPhone 5C less premium.
5. Goods are considered Class Two
There are indications less promoting iPhone 5C operator. They are more focused marketing the iPhone 5S with the status of flagship phones.
Likewise Apple that looks half-hearted in promoting iPhone 5C.
Consumers Apple fanatics might also consider iPhone 5C as second-class goods. They are targeting the iPhone 5S is equipped with the latest technology and a more elegant design.
Moreover, the price of the iPhone 5S 5C and not too far away. So many fans who prefer to add a little money and get the iPhone 5S.
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