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Samsung video ad product is not complete without mocking iPhone. South Korean company is re-releasing an ad that shows the features and benefits of the Galaxy S4, while still insinuating iPhone.
The video ad, quoted from iDownloadblog, Wednesday (07/31/2013), entitled "Ready for Takeoff" which is uploaded to the video sharing site YouTube in late July 2013. The ad talked about the situation in the plane. Told, there are passengers who are interested in devices that belong to the person sitting next to him.
Apparently, the passengers using the iPhone 5 and the person sitting next to him has a Samsung Galaxy S4.
Initially, the passenger is still proud of his iPhone by mentioning the product as a simple phone. He also revealed his reluctance to switch to other devices because of the difficulty of switching platforms.
Weakness iPhone difficult to move the data from other platforms described in the ad. Galaxy S4 owner explained there is a feature called Smart Switch. With these features, Samsung claims to be able to move data, such as images, music, text messages up to, very easily.
Then, the passengers seemed very interested in the Smart Pause feature. This feature detects the user's eye and is used to pause the video when the user looked away from the screen. Playback re-done so the user looked at the screen.
At the end of the video, it appears the iPhone users interested in switching to the Samsung Galaxy S4 in a "snatch" them out of the hands of the owner.
Mocking competitors in the smart phone business competition is not new. Samsung has long mocked the iPhone since the first generation Galaxy S phones. In fact, the action is also carried taunted each other in the social media space internet.
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